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Sao Paulo

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Welcome to Sao Paulo

Sao Paulo

Originally a mission station set up in 1554 by Jesuit priests on the banks of the Rio Tiete, the city of Sao Paulo is today an awesome megalopolis, the industrial and commercial powerhouse of Brazil. The city grew wealthy on coffee cultivation in the mid-19th century, thanks to the rich soil of the region, and the plantation owners took up residence in the bustling regional centre. Gradually the coffee barons diversified their interests and invested some of their wealth in local industry, resulting in a demand for labour and a resultant surge in immigrant population. Today 16-million proud 'Paulistanos' live in the congested, chaotic and cosmopolitan city centre and its sprawling surrounds. Lacking in natural attractions, the city's leisure pursuits are mainly cultural and artistic, and there are some impressive public buildings to delight sightseers, as well as some top-notch museums, theatres, bars, and some of the best shopping in Brazil. Neighbourhoods like Bela Vista and Bixiga are very photogenic, with both ornate mansions and impressive skyscrapers.

Information & Facts


The climate of Sao Paulo may not be as congenial as other Brazilian cities, but it is warm and sunny enough by world standards. The weather remains mild to warm all year round, the lowest temperatures of around 54°F (12°C) being experienced during July and the maximum of around 82°F (27°C) being enjoyed during the hottest month of February. Sao Paulo receives around 53 inches (135cm) of rain a year, mostly during the summer months.

Getting Around

In a huge city like Sao Paulo roads can be extremely congested, with peak traffic between the hours of 6am to 9am and 4pm to 8pm. Driving is not recommended in the city, as parking can be as much of a problem as the traffic. There are hundreds of buses covering the city, operating from 5am to midnight, but these can be very crowded and slow during peak hours. Buses won't stop unless hailed, and pickpocketing is also common.

The subway system is usually the fastest option for getting around in Sao Paulo. It has three main lines: a north-south line, an east-west line, and a short central line below the Avenida Paulista. The Avenida Paulista line runs from 6am to 10pm, and the other lines from 5am to midnight.

The Bilhete Único is a smartcard that makes it easy to pay for transport on Sao Paulo's buses, subways, and trains. You can buy them at underground stations, and charge them at newspaper stands with credits for public transportation.

Taxis are freely available and absolutely essential after dark. White cabs can be found at stands near big venues and central areas. Radio taxis are more reputable and favoured by tourists, but are more expensive and must be ordered by phone.

Sao Paulo is large and spread out. You won't be able to walk everywhere, but the various neighbourhoods are easy to negotiate on foot and are usually safe by day.

Kids Attractions

Despite its reputation as a grey urban metropolis, there is a lot for kids to see and do in Sao Paulo. The city's wide array of museums and cultural centres offer children fun and educational experiences, while the various parks and gardens give them a chance to run around.

Sao Paulo's museums cover so many themes and areas of interest that there's bound to be one for everyone. Kids will love the Estrela House of Dreams, which showcases toys made at the Estrela factory going back to the 1930's. The Science Station in Lapa, housed in a formerly abandoned factory, has children's exhibits dedicated to astronomy, physics, meteorology, math, geology, geography, and more.

The Sao Paulo Zoo is a great place to start, giving kids the opportunity to interact with a variety of animals, both local and international. Many animals, including the lions, giraffes, bears and elephants, were rescued from a circus, while the zoo is focused on conservation of indigenous animals like marmosets, macaws, and neotropical cats. The nearby Safari Zoo experience is a bit wilder, with animals roaming free while visitors drive themselves through in their cars.

There are a lot of other great parks in Sao Paulo as well, including the Ibirapuera Park, which has great family attractions like a planetarium, gymnasium, and Air Force Museum. The Parque Siqueira Campos has a miniature rainforest, and the Praça da República is a great place for family picnics.

Children's attractions in Sao Paulo also include several amusement parks great for families. The Playcentre in Barra Funda has Brazil's biggest roller coaster, along with other rides and games. It's conveniently located within walking distance from the metro. The city centre is also where you'll find children's attractions dedicated to South American pop culture figures like television personality Xuxa and comic book character Mônica.

Less central is Hopi Hari, a large amusement park about 45 miles (72km) north of Sao Paulo. The park has several themed areas focusing on European and local culture, and rides including roller coasters, a haunted house, and a Ferris wheel.

For hot days, families can head to Wet'n Wild, about 50 minutes from Sao Paulo. The popular water park offers water slides, wave pools, a lazy river, and 'Bubble Up' attraction as ways to beat the Brazilian heat.

Cold days are also taken care of if you head 34 miles (54km) out of town to Ski Mountain Park, which offers skiing, snowboarding, tobogganing, a skating rink, and more. There's also horseback riding, mountain biking, and a playground for the summertime, giving older kids and teens something to do in Sao Paulo all year long.

Taxis to theme parks outside of town can be expensive, but most have dedicated buses that leave from various points around the city every morning.

The spoken language in Brazil is Portuguese, however Spanish and English are also used in the cities.

The Brazilian monetary unit is the real (BRL), plural reais. There are 100 centavos to the real. The US dollar is also welcome in most tourist establishments. In the main cities foreign currencies and travellers cheques can be exchanged at banks or cambios. There is an extensive network of ATMs in the country and most major international credit cards are accepted.


Sao Paulo's party scene is a late-night one: most Paulistas (locals) don't go out until midnight. In fact, there's a saying in the city: when the sun comes up, you hardly notice.

Sao Paulo's nightlife is a reflection of its cosmopolitan image. Its bars and clubs are spread out around the city, though you'll find clusters in neighbourhoods like Vila Olímpia, whose dance clubs are popular with twentysomething Paulistas, and Vila Madalena, where you'll find restaurants and bars that appeal more to revellers in their thirties. Because bars and clubs in Sao Paulo are so spread out, it can be a good idea to stick to venues in one area, rather than running up large taxi bills getting caught in the city's late-night traffic jams. It is not advised to walk around at night in Sao Paulo.

Bars in Sao Paulo have their own system for payment. Instead of or in addition to the entry charge, there will be a drink minimum. You'll get a card that will record all your expenses for the night, and pay everything when you leave. Be careful not to lose this card, as the penalty is very expensive!

Live music in Sao Paulo is among the best in Brazil, with a wide variety of styles to suit every taste. The formal Teatro Municipal and the Sala São Paulo, where the Sao Paulo Symphony Orchestra performs, have good programmes of classical music, theatre, and dance. The Teatro Italia hosts regular Brazilian contemporary dance performances. For a more relaxed evening, head to Bourbon Street, a popular jazz club founded by BB King himself. Vila Country hosts Brazilian Country music, and Armazem da Vila plays pagoda, which is a simpler form of samba.

If you feel like dancing, Sao Paulo has many options for that as well. Azucar has a reputation as the best Latin dance spot in the city, with meringue, salsa, and mambo playing all night long. Bar Favela is also popular, and includes pop and hip hop music along with Latin dance. Blen Blen Brasil is also popular, with a more relaxed and eclectic feel, mixing deejays and live bands. If you're unsure of your steps, you can go to the Buena Vista Club, which offers dance lessons in traditional Latin club styles like the gafieira and the zouk.

Sao Paulo also has a few popular gay clubs, including Lov.e in Vila Olímpia, and Bendito Fruto Bar or matrix in Vila Madalena.

Be aware of local terms: the words boate or boite, which in Rio mean nightclub, refer almost exclusively to sex clubs and strip bars in Sao Paulo.

Pick up a copy of the Friday Folha de São Paulo newspaper, which has a great concert and event guide. Veja magazine also has a good entertainment guide that comes out on Sundays, and the monthly Revista Cultural, a government publication, has up-to-date information on more formal events like theatre, exhibitions, classical music and dance. All three publications have a separate section devoted to free events.


Shopping in Sao Paulo is a big deal, as the city is the major luxury shopping destination for all of Brazil. You'll find designer labels and haute couture to rival the best boutiques of New York or London, small outdoor craft markets, and everything else in between.

Popular things to buy in Sao Paulo include religious antiques, soapstone carvings, leather goods and gemstone jewellery, offered by various shops throughout the city. You can also find local gemstones carved into shapes like toucans, jaguars, and other wild figures.

If your budget is bigger, though, you won't find a better place to look for Brazilian fashion than Sao Paulo. Neighbourhoods like Jardins, Rua Augusta or Alameda Lorena have many high-end fashion boutiques carrying designer Brazilian labels like Animale, Victor Dzenk, Ellus, and Totem.

Sao Paulo has a few worthwhile outdoor markets, including the Saturday market Feira do Bixiga, which has crafts, antiques, clothing and live music; and Feira Moderna, offering high-end local goods set in a flower garden with a relaxed cafe. The Museu de Arte hosts an antique fair every Sunday, and the predominantly Japanese neighbourhood of Liberdade has its own Saturday market. Markets can be a great way to get bargains on Sao Paulo souvenirs, but there is petty theft, so always keep a close watch on your belongings.

There isn't a central shopping district in Sao Paulo, but stores tend to be clustered in groups: Rua 25 de Março has an abundance of market stalls, and Jardins is where you'll find a lot of high-end Brazilian fashion. But for those who would just as easily arrive in a helicopter as a taxi, Daslu is a posh department store catering to the every whim of its customer, from free espresso to a sushi bar, and all the designer labels you need to max out your credit card.

There are also a few shopping malls in Sao Paulo, including Patio Higienópolis, Morumbi, and Iguatemi. These tend toward upscale stores, with fine dining and expensive boutiques next to cinemas and food courts.

Shops in Sao Paulo accept credit cards with few exceptions. High-end stores won't bargain, but feel free to haggle at markets. Sales tax is 18 percent, and there is no tax refund scheme for departing tourists in Brazil.


On the surface, Sao Paulo can't begin to compete with the spectacular sights of Rio de Janeiro, but underneath the grey, concrete exterior beats the heart of a vibrant cultural and artistic metropolis. In a word, Sao Paulo's attractions are its people.

Sao Paulo is the cultural capital of Brazil, with a vibrant artistic community that takes the form of art galleries and museums scattered around the city. Clustered in neighbourhoods like Jardins, Cerqueira César, and Bela Vista, you'll find both local and international talent at places like the Luisa Strina Gallery, Arte 57 Escritorio de Arte, Choque Cultural Gallery, and the Museu da Tatuagem (Museum of Tattooing).

Sao Paulo is the home of Brazil's famous combination of dance and martial art: capoeira. There are several capoeira schools for tourists wanting to give it a try, including the Salão De Festas or Academia Spah.

The city also has some notable green spaces, including the manicured Botanical Gardens, the Sao Paulo Zoo, and the miniature rainforest in the Parque Siqueira Campos. The Praça da República in the city centre is surprisingly green as well, with lagoons, a fountain, and a bandstand.

One particularly beautiful area of Sao Paulo is the Parque do Ibirapuera, a major park near the centre of the city with many points of interest, including a planetarium, Japanese pavilion, gymnasium, the Obelisk of Sao Paulo, and the Cicillo Matarazzo Pavilion, which houses the Museum of Contemporary Art and is the site of large events like the São Paulo Art Biennial and São Paulo Fashion Week. The park is home to many museums, including the Air Force Museum, Folklore Museum, and Modern Art Museum.

Sao Paulo is home to a number of other interesting museums, including those dedicated to immigrants, the African Diaspora, the Japanese community, revolutionary heroes, and Brazilian language and literature.

Sao Paulo has many interesting buildings for architecture enthusiasts, including whimsical Victorian mansions in Bela Vista, and modern skyscrapers like the curving Edifício Copan, the colourful Instituto Tomie Ohtake, the Victorian train station Estação da Luz, and the Baroque cathedral Igreja de São Francisco de Assis. The Italia and Banespa buildings offer panoramic views of Sao Paulo from their viewing decks.

Most attractions in Sao Paulo are easy to get to through a combination of walking and taking the metro. Pickpockets and muggings are common, but visitors are generally safe in well-populated areas during the day.

Brazil spans four time zones: Rio and Sao Paulo: GMT -2 (GMT -3 April to October); Brasilia and Belm: GMT -3 (GMT -2 October to March); GMT -4 in the West.

Even for non-football fans, São Paulo's Museu do Futebol (Football Museum) is a must-see tourist attraction. The Brazilian team has been unquestionably the most delightful and successful national team in football's history - and even though it's a well-worn cliché, the sport is supported with religious fervour, right across the country. The beauty of São Paulo's Football Museum, housed within the Pacaembu Stadium (which is itself an icon of the city), is that is takes a modern, interactive approach toward its exhibitions - with holographic displays, touch-screen information panels, and various other multimedia installations. Highlights of the museum include a 'History of the World Cup' section, and a display introducing Brazil's 25 greatest-ever players (the Anjos Barrocos, or 'Baroque Angels'). An appreciation of what football means to the country is vital to getting to grips with Brazilian culture - and São Paulo's Football Museum is a wonderful introduction in this respect. Be sure to budget at least two or three hours at the museum, as there's a lot to see.

Hopi Hari is an amusement park about 45 miles (72km) north of Sao Paulo, open since 1999. Sometimes described as Brazil's version of Disneyland, the park has several themed areas focusing on European and local culture, and rides including roller coasters, a haunted house, and a Ferris wheel. Taxis to Hopi Hari can be expensive, but there is a bus from Sao Paulo every morning. The park's hours of operation vary according to season, so call ahead or check their website (which is in Portuguese) before you go.

The Parque do Ibirapuera is a large park near the centre of Sao Paulo with many interest sights and activities, including a planetarium, Japanese pavilion, gymnasium, the Obelisk of Sao Paulo (a symbol of the Constitutionalist Revolution of 1932), and the Cicillo Matarazzo Pavilion, which houses the Museum of Contemporary Art and is the site for large events like the São Paulo Art Biennial and São Paulo Fashion Week. The park is home to many other museums, including the Air Force Museum, Folklore Museum, and Modern Art Museum. It also has jogging and walking trails, and a picturesque lake.

This imposing neo-Gothic style hall, dating from 1933, is the venue for a huge market, which sells local fruit, vegetables, cheese and other produce. The hall is noted for its gigantic stained-glass windows that depict scenes from the coffee plantations and other agricultural pursuits. The building is north of Praca da Se.

A large concrete building supported on delicate pillars in the Avenida Paulista houses an important collection of Western art. This museum features the work of the great European artists from the last 500 years, and hosts visiting exhibitions. It is open every day and entry is free on Thursdays. The complex includes a reasonably priced restaurant.

Looking for something a bit different?  Check out our selection of cultural & adventure holidays or if you're looking to go it alone then see our selection of solo holidays.

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